SERIES
Have you met...
Photo courtesy of Prisca Visser
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the two powerhouses behind Expansion.eco? Johanna and Karry have been friends since high school when last year timing presented them with the opportunity to join forces to create Expansion.eco.
Coming from a strong background in sales and marketing, Johanna has been helping organisations to expand across borders and improve their digital footprint. Karry has applied her studies in art history, archaeology and philology to develop unique strategies and solutions for international business development and sales. The conversation that led them to merge their professional experiences and entrepreneurial ambitions started with a discussion about blockchain. |
After further research, they realized the potential of future technologies in providing solutions for supply chain issues, in relation to their interest in sustainable fashion. After months of research and conversations with supply chain experts around the world, they created Fashion Undiscovered, a non-profit venture that redefines the value creation of garments.
But understanding the difficulties of sustainable products being a niche market, they saw a bigger picture – the struggle of sustainable companies wanting to break out of the niche and expand. What was missing were intelligent solutions dedicated to give these impact-driven companies access new markets in a smart way. This was when their vision and how “Expansion Intelligence” was born.
If you want to understand more about their work, their insights page is very informative and a good introductory source for those seeing to expand or set up their business in Germany.
Alongside Expansion.eco, Johanna founded The Next Normal, a network of change makers in Amsterdam, and Karry is active in various climate protection groups such as the Climate Reality Project and Extinction Rebellion.
But understanding the difficulties of sustainable products being a niche market, they saw a bigger picture – the struggle of sustainable companies wanting to break out of the niche and expand. What was missing were intelligent solutions dedicated to give these impact-driven companies access new markets in a smart way. This was when their vision and how “Expansion Intelligence” was born.
If you want to understand more about their work, their insights page is very informative and a good introductory source for those seeing to expand or set up their business in Germany.
Alongside Expansion.eco, Johanna founded The Next Normal, a network of change makers in Amsterdam, and Karry is active in various climate protection groups such as the Climate Reality Project and Extinction Rebellion.
Feature first published June 2018, updated April 2019.